Overview
Kangaroo Care Awareness Day (May 15) is a global celebration of the healing power of skin-to-skin care. This year's theme—"In my arms, you thrive"—honors the life-changing connection between parent and child during kangaroo care and the loving hands that make it possible.
Whether you're part or a hospital team, a parent, or an advocate, this toolkit is here to help you share the message, amplify awareness, and inspire others to hold their little ones close.
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How to Tag Us
- To be featured on the Website or social media, submit your celebrations here
- Mention us in stories so we can repost and share your efforts!
- Tag: @kangaroocareday
- Use hashtags like: #KangarooCareDay #InMyArmsYouThrive
#ZeroSeparation #KangarooCare #SkinToSkinCare #WeHoldTheFuture
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What To Wear on May 15
Join the celebration by wearing **green** on Kangaroo Care Day (May 15)! 💚
Green symbolizes growth, healing, and the power of nurturing touch. Whether you're
a parent, clinician, or advocate, wearing green helps spread awareness and solidarity
with babies and families worldwide. Share photos and your celebrations on social
media.See and share the post here
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Suggested Captions & Posts
Share your own photos or repost from @KangarooCareDay!
General Awareness Post
On May 15, we celebrate #KangarooCareDay with this year's powerful theme: "In my arms, you thrive." Skin-to-skin care is more than a moment—it's a movement. Join us in holding close, healing deep, and helping every baby
thrive.For Parents
In my arms, you thrive. Every moment of #KangarooCare brings comfort, calm, and connection. Today, we celebrate the love that grows in every hold. #HeldToHeal #SkinToSkinCare
For Hospitals/Clinics
We're proud to honor #KangarooCareDay 2025 with the theme: "In my arms, you thrive." Join us in recognizing how skin-to-skin care transforms outcomes for babies and families. #ZeroSeparation
For Hospital Teams
Every second in your arms matters. On May 15, we join the world in celebrating #KangarooCareDay and the theme: "In my arms, you thrive." Let's support healing, bonding, and love—one hold at a time.
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Story/Reels Ideas
- Capture your first kangaroo care moment and caption it with "In my arms, you thrive."
- A timelapse or peaceful moment
holding your baby - Staff wearing green or saying what KC means to them
- NICU teams or parents reading quotes or sharing words of encouragement
- Download the 58 Quotes about Kangaroo Care and share them.
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Column
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Call to Action
- Join the Movement
- Post on May 15 with the theme "In My Arms, You Thrive"
- Tag us, use the hashtags, and raise awareness.
- Organize a Kangaroo-a-thon: Track your skin-to-skin care sessions manually, on your system, or The Zaky APP, and help your NICU win prizes, take a snapshot of your duration, and improve
outcomes. Register your team. - Host a Celebration Throw a Kangaroo Care Day (May 15) event, create photo booths, design themed cupcakes, raffle prizes, or awards.
